Privacy Policy
Last updated: July 2026
This Privacy Policy explains what information is collected when you use this store, how it is used, and the choices you have. It applies to this storefront only.
1. Who Is Responsible for Your Data
This store is operated by Apex Laboratories LLC (the "Operator," "we," "us," or "our"), which operates the Apex Labs storefront and brand.
Apex Laboratories LLC is responsible for determining how and why personal information collected through this store is processed, subject to applicable privacy laws.
The storefront runs on software provided by Vesper (usevesper.com). Vesper processes information on behalf of Apex Laboratories LLC as necessary to provide the website and storefront infrastructure, subject to the applicable agreements between Apex Laboratories LLC and Vesper.
2. Information We Collect
Depending on how you use the store, the following information may be collected:
Site entry — before browsing the research catalog, you're asked to confirm your name and email along with the research-use attestation; Account information — if you sign in with Google, the name, email address, and basic profile details your Google account shares; Order details — your name, email address, shipping address, the items you purchase, and your order history with this store; Usage data — pages viewed, cart activity, a randomly generated session identifier, referral source, and campaign parameters (such as UTM tags) used for the store's own analytics; Device data — general browser and device information sent automatically with web requests.
3. Payment Information
Payments are handled by third-party payment processors. Your card numbers, bank credentials, and other payment details are collected and processed by those providers under their own privacy policies — they are never stored on this store or on the Vesper platform.
4. How Your Information Is Used
to process, fulfill, and ship your orders, and to send order-related messages (confirmations, payment instructions, tracking updates); to provide customer support and respond to your inquiries; to detect and prevent fraud and abuse; to understand how shoppers find and use the store — including which marketing campaigns and referral links bring visitors — and to improve the store's products, content, and experience. The email you provide at site entry is used only to send order and research updates, and for marketing only if you separately opt in.
5. How Your Information Is Shared
Your information is shared only as needed to run the store:
Shipping carriers — your name and delivery address, so orders can be delivered and tracked; Payment processors — the details needed to collect payment for your order; The Vesper platform — which hosts the storefront and processes store data solely to provide the software the Operator uses to run this business; Other service providers — vendors that support the store (such as email delivery), bound to use your data only for that purpose; Legal requirements — where disclosure is required by law, regulation, or valid legal process.
6. We Do Not Sell Your Information
Your personal information is not sold or rented to third parties for their own marketing purposes.
7. SMS / Text Messaging
If you opt in to receive text messages from Apex Laboratories LLC, we collect your mobile number and your consent record to send the messages you requested. Mobile numbers and SMS opt-in data and consent are never shared with or sold to third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers that help us deliver messages.
8. Cookies & Similar Technologies
We use cookies and similar technologies, including local storage and session storage, to operate the storefront, maintain shopping-cart functionality, remember session and sign-in information, understand how visitors reach and interact with the store, and measure website performance.
Some technologies are necessary for the store to function. Other analytics or advertising technologies, if used, may be subject to additional choices or consent requirements depending on applicable law.
Where required by applicable law, we will request appropriate consent before using non-essential cookies or similar technologies.
9. Analytics & Attribution
The store records anonymous, session-based analytics events (such as page views and cart activity) together with first-touch attribution data — the referral link, external referrer, and UTM campaign parameters from your first visit. This data is tied to a random session identifier, not to your identity, unless and until you place an order or sign in.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including processing and fulfilling orders, providing customer support, maintaining appropriate business records, preventing fraud and abuse, resolving disputes, and complying with applicable legal, tax, accounting, and regulatory obligations.
Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements.
When personal information is no longer reasonably necessary for these purposes, we take appropriate steps to delete or anonymize it, subject to applicable legal requirements.
11. Your Privacy Rights & Choices
Depending on your place of residence and applicable law, you may have certain rights regarding your personal information. These may include rights to request access to, correction of, or deletion of certain personal information, as well as other rights provided by applicable privacy law.
We may need to verify your identity before processing certain requests. Some information may need to be retained where necessary to comply with legal, tax, accounting, fraud-prevention, or other legitimate obligations.
To submit a privacy request, contact Apex Laboratories LLC using the contact information provided on this store. We will process eligible requests in accordance with applicable law.
12. Children
This store sells research materials and is not directed at anyone under 18 years of age. The store does not knowingly collect personal information from minors; if you believe a minor has provided information to this store, contact the Operator so it can be removed.
13. Security
Reasonable technical and organizational safeguards are used to protect your information, including encryption of data in transit. No method of transmission or storage is completely secure, however, and absolute security cannot be guaranteed.
14. Changes to This Policy
This policy may be updated from time to time. The current version will always be posted on this page with its "Last updated" date. Material changes will be reflected here before they take effect.
15. Contact
Privacy questions and requests should be directed to Apex Laboratories LLC using the contact information published on this store. The Operator — not the Platform — is responsible for responding to privacy inquiries about this store.
Email: accounts@apexlabs.co